Naming the unnamed
The whisky industry is filled with quirks and traditions, not least of which being unnamable whisky casks. Named casks are often substantially more expensive to purchase than casks with no name, however, these unnamed casks are identical.
There’s a magic to whisky – passion and a story behind every drop. We feel each cask deserves its 15 minutes of fame and appreciation for the love that has gone into it. With this in mind, there’s something about unnamed casks that doesn’t sit right with us.
There is no denying that the distillery holds a lot of weight when it comes to choosing your next bottle of whisky for your shelf which is why we have identified a way to let you know what you’re buying.
Getting creative with cask naming
Partnering with What3words, we’re eliminating the ambiguity behind undisclosed casks in three simple, searchable words.
What3Words is a location service providing an easy way to communicate precise locations. It has divided the world into a grid of 3-metre squares and given each square a unique combination of three random words: known as a what3words address. This allows users to find, share and navigate to precise locations using three simple words.
We’ve selected map locations to help you identify undisclosed casks starting with our latest edition, the unnamed Islay:
Unnamed Islay - ///began.tasteful.icon {hyper link}
Here’s a list of other distilleries and their What3words handles
Dalmore - ///hiker.diamonds.shields
Springbank - ///organist.scoping.buns
Macallan - ///samples.animated.genius
Glenfarclas - ///laughs.lanes.stack
In all but name
We are proud to own high-value casks from some of the world's most prestigious distilleries. These distilleries consistently break records for selling some of the most valuable bottles and casks to date. For example, Ardbeg sold one cask to an investor in Hong Kong for a wapping £16 million ($19.3 million). Other bottles from this distillery, of the same age as our 33 year old, frequently sell for upwards of £10,000.
In the words of our Managing Director, John Robertson, “In this secret bottling, we’re giving consumers an incredible opportunity to buy an extremely rare Islay malt for a fraction of what it would cost for a named release While we are prohibited from using the distillery name, we can show where the whisky has been distilled and we’re using What3Words’ innovative mapping technology to give customers transparency on its origins.”
You can enter this ballot by selecting the link below: